Companies have brands. They use colors, logos and words to convince you that there is something that is different and unique about them. Something that should persuade you to choose them over their competitors.
You, too, can have a brand. By learning about personal branding, you will get a better understanding of your strengths, passions and natural talents. You will define a leadership and personality style that will get you noticed by others at work and at school. You will learn how to present yourself positively to others, in person, on paper and online. You will begin to feel empowered.